Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Why intelligent marketing matters

Gaining trust is not just about ticking the right boxes – it involves creativity, empathy, shared values and a great user experience.

Rachel Aldighieri, MD of the Data & Marketing Association (DMA), discusses why a truly customer-focused approach will help the data and marketing industry to build trust and sustainable business growth…

Trust is important in all walks of life – but it is essential to the smooth running of the digital economy and for sustainable business growth. Research shows it is the single biggest reason why customers are willing to share their data – above offers, discounts, etc. Yet trust is one of the most challenging things to earn and cannot be achieved overnight.