Robin Langford Robin Langford Premium Content Editor, Performance Marketing World

This week on PMW: Amazon’s new ads and witching hour Whoppers

What is Facebook's new name? How do Amazon’s latest ad formats work? And ‘witch’ Halloween ads are getting the best results? We round up the top news and moves in performance marketing this week...

Power up: new tools for performance marketers

Amazon has announced a raft of new tools for performance marketers at this week’s Unboxed event, as the e-commerce giant looks to boost its customers’ engagement with ads and brands (and beat Facebook and Google at their own game). Alongside a new ‘Brand follow’ tool, advertisers can now also buy sponsored display ads within Twitch livestreams. In addition, customers that hear an ad on Amazon Music through any Alexa-enabled device can ask the assistant software to send them more information about the product advertised. What’s more, customers that see an ad on IMDBtv through Fire TV can now ask Amazon to send them more information. Amazon is also expanding the availability of its marketing cloud to all of its DSP customers. Those customers now have the ability to upload pseudonymised data sets to query alongside Amazon ad campaign data, using either custom queries or by choosing from a library of queries Amazon supplies DSP users.