Robin Langford Robin Langford Premium Content Editor, Performance Marketing World

Performance Marketing World Awards 2021: shortlist announced

The shortlist for the inaugural Performance Marketing World Awards 2021 has been revealed. Here are the campaigns, teams and people that made it through to the final round. 


More than 50 entries across 15 categories have been selected by a judging panel made up of industry leaders and experts.

The categories reflect outstanding campaigns across a number of product sectors, alongside awards for the best people, agencies and teams in performance marketing.

Major household names, including Barclays, EE, Tesco Mobile, DFS, Harvey Nichols, and Asda, feature in campaigns from the shortlist. Each nominee has been picked for outstanding performance marketing practices that have grown new audiences, new markets and world-class businesses.

Smaller businesses, charities and public organisations are also involved in the nominations, from the NHS and the Welsh Government to the WWF and the Tokyo Olympic Games.

A large number of agencies are up for awards, with Croud, Journey Further and Tug making it through to the final shortlist for Performance Marketing Agency of the year. 

Winners will be announced at a live ceremony to celebrate this rapidly growing industry. 

See the full shortlists for all categories below.


PRODUCT SECTORS


FINANCIAL AND LEGAL

  • Drive with Prime (HDY Agency for V12 Vehicle Finance)
  • Defying the pandemic: delivering new Insurance customers beyond expectations (McCann Central for Barclays UK)

RETAIL

  • It’s curtains for the big brands - how we used relevance data to increase market share for 247blinds.co.uk (Journey Further for 247 Blinds)
  • Styling Out A Global Pandemic (QueryClick for Sally Beauty & Salon Services)
  • Affiliate Liberation (Rakuten Advertising for Ann Summers)
  • Driving incremental reach for DFS (Xaxis and Mediacom for DFS)


STRATEGY


DATA AND INSIGHTS

  • Essence for Sainsbury's
  • Keeping Up With Coronavirus in Wales (iCrossing UK for The Welsh Government)
  • Being Fast and First to react to trends (MediaVision for New Look)
  • Engaging Customers with Card-Linked Offers (Rakuten Advertising for Harvey Nichols x Cardlytics)
  • Real-Time Data Insights at the Speed of NHS Emergency Services (Starcom for Domino's)

DIRECT TO CONSUMER

  • Focused EE Samsung launch drives best ever sales and raises EE to #1 in Europe (Essence for EE)
  • Step-changing Fidelity's flagship ISA campaign (iCrossing UK for Fidelity)

EMEA CAMPAIGN

  • Helping Wales Celebrate St. David's Day (iCrossing UK for The Welsh Government)
  • LTK for Missguided

GROWTH MARKETING

  • A stitch in time: how Cadastra supercharged e-commerce for Joy (Cadastra for Joy)
  • myLakeland: truly extraordinary growth built on loyalty, data and insight (Go Inspire Group for Lakeland)
  • Very Important Pets (VIP) Club (Go Inspire Group for Pets at Home)
  • Driving growth and lifetime value for Oddbox (Journey Further for Oddbox)
  • Beating with the Big Four in B2B Telecoms with Brilliant Basics (QueryClick for Tesco Mobile)
  • Using Lockdowns to Prepare For Future Growth (QueryClick for The Gym Group)

INTEGRATED

  • How Essence’s OneSearch innovation helped L’Oréal home hair colourants win in lockdown (Essence for L’Oréal)
  • Step-changing Fidelity's flagship ISA campaign (iCrossing UK for Fidelity)
  • Trust Anchor: Driving digital adoption amongst the ultimate resistors (McCann Central for Barclays UK)
  • Crafting Moments with Hobbycraft (Performics @ Spark Foundry for Hobbycraft)

LEAD GENERATION

  • Drive with Prime (HDY Agency for V12 Vehicle Finance)
  • Generating Relevant Leads Using Contextual Ad Targeting (HH Global Interactive for Anglian Home Improvements)
  • INFUSEmedia Supports Business During COVID-19 Pandemic (INFUSEmedia for INFUSEmedia)

MARKETING INNOVATION

  • Settling the biggest debate in Search (Spark Foundry for Asda)
  • How Samsung created a personalised shopping experience at home with AR technology (Starcom for Samsung)
  • Pivoting The Grand National Experience in a Covid-19 World for The Jockey Club (Tug for The Jockey Club)

PAID SEARCH

  • BT Transformative PPC: Evolving from Volume to Value (Essence for BT)
  • iProspect & Vans - Most Effective Use of Paid Search (iProspect for VANS)
  • Using first party data to acquire new customers for White Stuff (Journey Further for White Stuff)
  • Giving people confidence during Covid (Spark Foundry for Asda)
  • Driving Local Enquiries During Lockdown for GenesisCare (Tug for GenesisCare)

PAID SOCIAL

  • The Big One (HDY Agency for Below The Belt Grooming)
  • Innovation & data-led learning leads to 160% ROAS growth (Rakuten Advertising for Molton Brown)
  • Winning the UK’s Race for Freedom (Starcom for ASICS)

MARKETING PARTNERSHIP

  • LTK for Harvey Nichols
  • Card-Linked Offers - The New Era of Partnership (Partnerize & Reward for MandM Direct
  • Engaging Customers with Card-Linked Offers (Rakuten Advertising for Harvey Nichols x Cardlytics)

PROGRAMMATIC ADVERTISING

  • Dynamic creative optimisation at scale (Croud for IWG (Regus))
  • Keeping the flame alive for the Tokyo Olympics (Essence for International Olympic Committee)
  • Driving incremental reach for DFS (Xaxis and Mediacom for DFS)

PURPOSE

  • Keeping Up With Coronavirus in Wales (iCrossing UK for The Welsh Government)
  • Driving digital cut-through over Christmas for social good (Starcom for Choose Love)
  • WWF achieves 43,325 petition signatures in under 3 weeks thanks to a highly reactive paid social campaign (Tug for WWF)


PEOPLE, AGENCIES & TEAMS

 

PERFORMANCE PIONEER

  • Helen Veryard (iProspect)
  • Nadim Sadek (ProQuo AI)

TEAM OF THE YEAR

  • Solving In-housing with Right-housing 
  • Rakuten Advertising
  • PERFORMICS @ STARCOM
  • Marketplace team

PERFORMANCE MARKETING AGENCY OF THE YEAR

  • Croud
  • Journey Further
  • Tug

The shortlists for Gaming and Esports, Services and Utilities, Social Commerce, Brand of the Year and One to Watch will be revealed at the awards ceremony. 

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