Stuart Derrick Writer, Performance Marketing World

How Vitality found purpose in their performance

The insurance company became more aligned with societal changes and stepped out of its performance marketing bubble.

Like many brands, the pandemic forced health insurance and wellness company, Vitality, to address how it operated. 

But where some brands were like rabbits in headlights, Vitality was able to use the challenges of the pandemic to shed new light on how it did things.

Adam Wilson, Vitality’s in-house performance marketing expert says that during the pandemic, consumers have developed a new understanding of life and wellbeing that played to the brand’s values. “If ever there was a time to reflect on life and mortality, it’s now. It makes our products more relevant,” he says.