Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Why the boom is over for e-commerce (but it's not all bad news)

E-commerce retail spend expected to dip in 2021 as consumers head back to the high street


According to the latest research by Butter, a UK travel agency pioneering the concept of Buy Now Pay Later (BNPL), while the e-commerce sector continues to go from strength to strength globally, an easing of lockdown restrictions in Europe is expected to see online retail sales account for fewer purchases across the retail space in 2021.

Their data shows that the e-commerce sector accounts for 18% of all retail sales, up 4.4% in one year alone. However, this is expected to climb to 19.5% in 2021 and as high as 20.4% by 2022.

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