Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Why poor site search may be diminishing customer experiences

Customers are more likely to buy from a business that provides direct answers to their questions via search functions. It is now crucial that businesses address this overlooked feature.

Jon Buss at Yext examines why current site search practices aren’t fit for 21st century consumers…

In today’s increasingly digital world, search has never been more important. But while the realm of consumer search has innovated over time, site search has changed little since its inception in the 1990s. In order to improve this, we need to better understand it and how outdated technology is impacting customer experiences. 

Yext’s recent research gathered insights from consumers across the UK that look to analyse consumer attitudes towards site search. The findings make for essential – and in some cases, damning – reading for businesses failing to leverage the capabilities of site search. Especially in an age of increasing customer expectations, accelerated by the impacts of COVID-19, it is more crucial than ever that businesses equip themselves with the necessary tools to thrive today, and long into the future.