Why performance marketers should consider podcast advertising
Research shows consumers are more engaged and attentive to audio advertising than they are to television.
According to a study from Spotify and MAGNA, IPG’s global media investment and intelligence company, podcast listening mirrors television viewing habits, but brings with it a number of added advantages for marketers.
The Peak Openess: Leveraging digital to reach people when most willing to consider study shows that, unsurprisingly, digital audio has accelerated since the COVID-19 pandemic. 66% of respondents reported screen fatigue and 75% cited this as a factor in listening to more digital audio content.To access please sign in.