Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Why modern partnerships are an under-utilised growth phenomenon

The growth potential that exists through partnerships is huge these days, with businesses using an increasingly sophisticated array of partnership types to achieve a plethora of different goals.


Optimising partnerships can mitigate the challenges of today’s ad market, says Owen Hancock, Marketing Director, Impact

Businesses that effectively optimise the partnership channel are growing twice as fast as competitors that do not, according to new research by Forrester. These companies are turbocharging growth, with over half of the many hundreds of companies that Forrester surveyed generating more than 20 percent of their revenue in this way – and mature partnership programmes growing twice as fast.