Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Why contextual targeting is making a resurgence, powered by Deep Learning

With cookies on the way out and big tech giants introducing privacy-first initiatives, retargeting looks set to undergo an AI-driven evolution.


Step forward cohorts and algorithms, alongside technology-driven privacy guarantees for individual consumers, says Łukasz Włodarczyk, VP of Programmatic Ecosystem Growth & Innovation, RTB House.

Google’s commitment to withdraw the use of third-party cookies on its Chrome web browser from 2023 has sent shockwaves across the digital advertising industry. With cookies on the way out, coupled with big tech giants introducing privacy-first initiatives, advertisers will soon need to find new ways to power their targeting capabilities. 

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