Why contextual targeting is making a resurgence, powered by Deep Learning
With cookies on the way out and big tech giants introducing privacy-first initiatives, retargeting looks set to undergo an AI-driven evolution.
Step forward cohorts and algorithms, alongside technology-driven privacy guarantees for individual consumers, says Łukasz Włodarczyk, VP of Programmatic Ecosystem Growth & Innovation, RTB House.
Google’s commitment to withdraw the use of third-party cookies on its Chrome web browser from 2023 has sent shockwaves across the digital advertising industry. With cookies on the way out, coupled with big tech giants introducing privacy-first initiatives, advertisers will soon need to find new ways to power their targeting capabilities.To access please sign in.