Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Who knows? The marketing questions with no definitive answers

Where once the road ahead looked much like that in the rear view mirror, now marketers are having to adjust and reinvent themselves as they look to the future.


Sarah Woods, Vice President for EMEA Marketing at F5, shares the debates she’s been having inhouse on where we might all be heading and how to deal with uncertainty…

Attempts to predict the future of marketing usually focus on the next three, five, even 10 years. At the moment, it would be welcome if anyone could shed light on what the next 12 months holds, as we slowly move beyond a global crisis that has left many more questions than answers about how the working world will adjust.

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