Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Who are intelligent marketers?

With demands on the data and marketing industries accelerating, smart thinking is more important than ever.


Rachel Aldighieri, MD of the Data & Marketing Association, discusses the qualities of an intelligent marketer and how leading organisations are thriving from them…

Consumer habits have rapidly evolved over the past 18 months, competition for their attention is fierce, and there is a greater desire to interact digitally and remotely. Therefore, customer trust and engagement have never been so important to business survival. 

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