David Pidgeon Writer, Performance Marketing World

What affiliate marketers need to know post-pandemic

Now it's easier than ever to shrink the gap for customers between want and buy.

The rising sophistication of e-commerce, spurred on by changing behaviours during lockdown, is helping move the dial for affiliate marketing, the new International MD at Rakuten Advertising believes.

Rakhee Jogia says that by embedding commerce directly into discovery and content – particularly on platforms such as Instagram and TikTok – means more customers are now “shopping at the point of inspiration”.