Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Top social media rankings revealed

PrettyLittleThing has taken the top spot, beating Dior in a first of its kind social media ranking that analysed how 200 retail brands use Instagram, Twitter and YouTube for audience engagement. However, on the whole, luxury brands ranked highly with Dior, Louis Vuitton and Gucci all in the top 10.

A new report looking at how 200 top fashion brands compared during the challenging conditions of  2020/21, places online retailer PrettyLittleThing at the top of the chart, but with a number of high end fashion brands – including Dior, Louis Vuitton and Gucci – sitting not far behind.

The ranking, created by digital content agency and media Network Little Dot Studios, measured three key areas of the operations’s social media output, which were defined as: ‘Sow’, ‘Nourish’ and ‘Grow’. 

Sow looked at how well audience relationships were cultivated, measuring not only the absolute scale of views and quality engagements, but also taking into account each brand’s social engagement rate.