Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Time to wake up: only 24 percent of marketers have a post-cookie plan

Many businesses are still at odds with laws on privacy and data collection and remain totally unprepared for a cookieless future, says a new survey.

There’s a significant gap between the intentions and the actions of businesses, when it comes to data collection laws. 

According to a YouGov survey of over 500 marketers, 75 percent of respondents claimed to understand UK laws for privacy and compliance with the data laws. Yet when asked whether their customers are able to opt in or out of communications using a consent management tool (CMP) for their company website, app and email tools, less than half of companies surveyed confirmed that they were.