The return of outdoor ads: is programmatic the future?
Unsurprisingly outdoor advertising was one of the channels hardest hit by the restrictions of the past 18 months, but now it’s starting to bounce back… and it’s more measurable than ever.
The pandemic saw a wholesale pivot in media consumption from out and about to locked down, and then back again. Here two experts from M.i. Media give their views on the channel’s prospects.
Jo Blake, Head of Investment, M.i. MediaTo access please sign in.