Stuart Derrick Writer, Performance Marketing World

The renaissance of affiliate marketing is upon us

Affiliate marketing and partnerships need to be perceived differently in order for marketers to truly realise the potential for growth.

Most marketers are underestimating what affiliate marketing can bring to the overall performance marketing mix due to out-of-date perceptions of the technique.

However, with affiliate marketing having a ‘renaissance’ moment, it’s time to wake up to what it can deliver, says Maura Smith, Senior Vice President - Marketing at Partnerize.