Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

The price of success: it’s time to stop normalising ad fraud

It cost us $35billion last year – isn’t it time we purged bad actors from the dark corners of the internet?

Unless you’re actively fighting fraud you’re enabling it, says Jean-Christophe Peube, EVP, Delivery Excellence at Smart AdServer

Normalisation often creates a level of indifference to issues that shouldn’t be ignored. And when it comes to digital advertising, ad fraud is among the biggest.