The omnichannel approach: the key to campaign success

The new landscape and circumstances entailed by the pandemic have dramatically reshaped marketing, meaning brands may need to take a broader approach than ever.

Budgeting for either organic growth or paid channels is no longer enough, says Mark McColgan, Head of Strategy and Client Services, Loud Mouth Media…

Following the sudden onslaught of the pandemic, many things about marketing have changed. Not only has the way we approach it altered, but how we take a product to market, drive sales, develop brand awareness and connect with audiences has too – and with so much of the world still largely home-based, it’s a trend that is still gaining momentum.