The future of PPC: the 3 big trends for 2022

Technology is advancing by the day. To be seen by and engage with consumers, marketers need to keep on top of Pay Per Click and paid social trends now, or risk falling behind.

Patrina Fallon, Senior PPC Account Manager, Loud Mouth Media, looks at the emerging trends, including how we use data, how consumers use the internet and exploring emerging features and technologies…

Pay Per Click (PPC) is a vital tool for businesses with a digital presence – whether that be in the retail industry, where the e-commerce landscape continues to evolve at a rapid speed; or for start-ups aiming to enter new markets around the world. Ultimately, the internet and the onslaught of social media platforms are generating more opportunities for brands to attract and engage with users on a global scale. However, this creates extreme competition, and PPC is a great way to ensure your brand is noticed by the right people at the right time.