The different influences behind UK, US and Chinese e-commerce
The last 12 months have driven a surge in online purchases, but consumers are being influenced in different ways regionally.
ForwardPMX, a global data and technology-driven marketing services company, recently released their 2021 Global Business & Marketing Trends Report which looks at e-commerce influences across China, the US and the UK.
The report shows - somewhat unsurprisingly given the impact of COVID-19 - that the vast majority of consumers bought both apparel and personal care items online over the last 12 months. However, the influences behind those buying decisions has also been revealed.To access please sign in.