Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

The biggest reasons agencies lose out on profitability

There is a growing gulf between agencies and clients when it comes to briefs, communication, and delivery. 

It’s startling, but only 9 percent of agencies feel they are ‘nailing’ project profitability, and this figure drops to just 5 percent for agencies with less than 50 employees – according to new research.

The study, from AI-native platform for project and resource management Forecast, looks at the hurdles in process, operations and company culture that hinder project profitability for agencies.