Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

The battle of Black Friday: how to maximise your engagement

Simply spending more money on ads is unlikely to make the difference you need, especially when there are so many other distractions for consumers. So what can you do?

Karan Singh, Senior Commercial Director at Xandr, considers how you can stand out in a very crowded marketplace…

Last year, Black Friday was driven more by online sales than ever before, with many nations still observing pandemic-related restrictions. In the UK, online spending reached record levels on Black Friday, despite an overall fall in spending, as a result of the restrictions.