Matt Chapman Writer, Performance Marketing World

The age of conversational intelligence

The number of social and consumer conversations are increasingly rapidly, which is creating many growth opportunities but also challenges. 


During a webinar hosted by social listening and analytics platform Talkwalker, insurance giant Mapfre reveals how it has used social data to grow its business. 

Jaime Valverde Cohen, Corporate Director of Social Media at Mapfre, says a key learning from the project has been its ability to put Mapfre employees in its customers’ shoes. 

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