Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Supply chain woes: brands have an important role to play

Rather than simply viewing stock issues as a problem beyond their control, brands need to understand what actions they can (and should) take.

Sensitively keeping customers informed and updated can make a huge difference to how they react to unwelcome news, argues Ed Stevens, Managing Director, 7th Minute

In 2021 consumers were frequently faced with empty shelves (both actual and virtual) as supply chain issues reverberated around the globe in the wake of the pandemic, which disrupted production and created transport shortages.