Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Social commerce strategy: how to choose the right platforms

Social commerce offers potentially the biggest new online commercial opportunity since the launch of Amazon, but what functions does each platform have to offer?

Dominic Murray, Director of Digital, Initials, dives deeper into the main platforms’ key commercial features…

Consumers are catching on: according to Bazaarvoice’s annual Shopper Experience Index almost a quarter (23 per cent) of UK shoppers are already using social platforms to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any e-commerce strategy.

For that reason, smart businesses are taking a step back from their current ecommerce operations to consider how to implement a winning social commerce strategy that’s fit for the future.

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