Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Reframing ‘digital performance’: less cookie, more brand growth

Why it’s dangerous to spend too much time thinking about cookies or a cookie-less future


If you're focusing all your efforts on the bottom of the funnel, you need to reset your sights, says James Ross, Head of Planning at SYZYGY

Focusing on cookies, data, targeting and measurement has slowed the progress of what digital could be doing: growing brands. 

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