Stuart Derrick Writer, Performance Marketing World

“Real-time bidding is in the crosshairs”

Businesses need to prepare for the next generation of data-driven advertising with caution and flexibility.

Brands need to plan for a world where there is less consumer data available to them, as consumers are ever more guarded about their privacy and greater regulation hangs like a sword of Damocles.

A webinar by marketing technology company, Acoustic, revealed the challenges companies face as they head into an era of “data deprecation” due to the decline in third-party cookies and the rise of privacy-safe browsers.