Personalisation is now standard in retail, but who’s getting it right?

With increasing competition for online spend, retailers are seeing personalisation as more crucial than ever. A new report highlights the most popular ways to personalise content, and reach the right customers at the right time. 

According to original research of 200 UK retailers, conducted by OnePoll, for Klarna and Visualsoft’s ‘GET. SET. GROW’ report, 90% of retailers have implemented some form of personalisation strategy, however many are lacking the technology to make tracking customer preferences and behaviours a truly seamless and automated process.

David Duke, Digital Director at Visualsoft, says: “It’s clear that technology is critical to enable any of these personalised experiences, especially collecting the correct data on your customers and using it at the crucial moment of the shopper journey.”