Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Not just a big splash: the role of digital advertising in B2B campaigns

Why marketers need to be smart, persistent and use all of their skills if their brand is to achieve its full potential.

It’s all very well to open doors with ads and create a good first impression, but without the support of the rest of the marketer’s toolkit they won’t grow revenue, says Shabnam Gangar, AVP Marketing, iResearch Services.

Don’t blow your whole budget on a quick hit or a rebrand – you need to be able to nurture the new audience you have found.