Looking outside could be the key to success on Amazon

While it might be tempting only to fish where the fish are biting, going beyond the walled garden can improve awareness and conversion both inside and outside it.

Focusing your e-commerce efforts only on Amazon might be tempting, but it’s unlikely to be the best solution, says Chris Carter, CEO of Amazon specialist e-commerce agency Melody.

Thrasio, which aggregates digital-first brands selling on Amazon, recently announced plans to grow even further in Europe. Meanwhile e-commerce business Heroes, in a similar space, recently raised $65m in funding.