Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Lead generation: 5 ways marketers can up their game

Good quality sales leads can be the lifeblood of a business. Here’s how to improve yours.

Christelle Fraysse, CMO of cloud-based CRM vendor Workbooks, reveals her key strategies to help marketers boost the outcomes and ROI of their lead generation activities… 

Lead generation is one of the key pillars of a successful business, yet many still report wasting time on ‘bad leads’ that never convert. For marketers working for small and medium sized enterprises in particular, it’s often a familiar story: how can efforts be optimised to ensure a limited budget goes the distance?