Matt Chapman Writer, Performance Marketing World

Integrating paid, owned and earned media

Consistent messaging and taking early strategic discussions is the key to successfully integrating paid, owned and earned media, according to a panel of experts. 

At a recent webinar hosted by Cision, their Product Marketing Manager, Luke Williams, stated that the first step required for a successful campaign is to be “better aligned at the early stages of strategy development”. 

This is a policy pursued by book publisher Pan Macmillan, whose authors range from Danielle Steel to Marcus Rashford.