Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Influencer marketing trends from 2021 you need to watch

With the pandemic having accelerated the rise of the influencer, what have we learnt that’s worth taking into 2022?


Here are the three most important things worthy of your attention when planning your upcoming influencer marketing strategy for the year ahead, according to Blaire McClure, Product Marketing Manager at impact.com…

As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15billion in 2022

share