Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

In an age of inflammatory news, brand safety is more relevant than ever

Unrest related to Brexit, #BLM, #metoo, lockdowns, vaccinations, this year’s insurrection on Capitol Hill… the instability of today’s global news cycle means brands need to do all they can to protect themselves from accidental negative associations.

More than ever, brands need keep control of their campaigns at speed and scale, across multiple environments, says Tanzil Bukhari, Managing Director, EMEA at DoubleVerify 

Inflammatory news has become all too familiar to consumers in recent years.