Identity and authenticity: the secrets to creating great branded video content

With the last year changing the way we work, marketers now need to meet customer expectations and create authentic and interesting branded videos that not only get the content noticed but retain attention, spotlight the brand, gratify its viewers and lead to action.

Viktor Underwood, CEO at Quickchannel, explores how a good video marketing strategy, as well as great content, can enhance brand identity

Video continues to be one of the most popular promotion tools, with a staggering 86% of businesses using video content and 93% of marketing professionals stating that it's a vital part of their strategy. This shouldn’t come as a surprise, considering the multiple benefits that come with a video marketing strategy, such as stronger visibility on social feeds, increased user engagement, as well as the ability to provide a more personable way to reach audiences.