Stuart Derrick Writer, Performance Marketing World

How to use chatbots to drive sales

Chatbots can be used in a much more strategic way by performance marketers to capture data and generate leads.

The pandemic has changed consumer shopping behaviour like never before. According to IBM’s US Retail Index, it has accelerated the shift away from physical shops to e-commerce by five years.

That’s great news for digital businesses, but only if they can handle the increased possibilities that come their way and convert them to cold, hard sales.

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