Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

How to set up B2B sales and performance marketing teams for success in 2022

By using digital platforms powered by real data, you can get your staff up and running faster and continue to improve performance through more effective coaching.

Kevin O’Regan, Senior Vice President EMEA at Seismic, explains why businesses need to implement new tools and processes that go beyond ‘static’ training programmes and deliver dynamic learning, for long-term growth and success…

Business continuity and long-term growth are top priorities for every B2B business. This is especially true as industries around the world continue to identify ways to reinvigorate their marketing efforts and sales pipelines following the COVID-19 pandemic.