Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

How to deliver tailored marketing in a post-cookie world

Personalisation can still be achieved without cookies, it just requires a different way of working.

Cory Munchbach, COO of BlueConic, believes that with the right strategies in place businesses can achieve long-term success in the post-cookie world...

While the demise of third-party cookies is already rewriting the rules of the digital advertising ecosystem, it’s a positive move to ensure consumers have more choice, transparency, and control over how their data is collected and used. It will also lessen the number of irrelevant and disruptive ads that have ruined the user experience. The change can be good for marketers too, as long as they take steps to reduce their reliance on third-party cookies and move towards a more sustainable future built on trust.