Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

How predictive analytics is helping marketers win the battle for attention

With Artificial Intelligence becoming smarter by the second, it’s now becoming possible to predict and steer customers’ shopping experiences before they happen. The future is now!

Our growing understanding of how the human brain makes decisions, coupled with rapid technological advances, can help make marketing more effective and save considerable sums, says Mark Bainbridge, co-founder of Dragonfly AI

As we emerge from pandemic hibernation, brands and retailers need marketing communications to cut through noise in super-saturated communications markets more effectively than ever before. According to recent figures, consumers are exposed to over 5,000 brand messages a day; whilst the last 18 months has brought with it enormous shifts in purchasing behaviour, with online purchasing surging to new heights.