Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

How natural is your chatbot? 5 conversation design principles for customer success

Your guide to creating authentic-feeling conversations that improve customer service… and sales completion rates.


When it comes to helping solve your customers’ problems not all chatbots are created equal, says Tess Tettelin, Conversation Designer at Chatlayer by Sinch…

Whether they’re engaging with banks, retailers, healthcare providers or telcos – today’s customers expect round-the-clock service. With the emergence of chatbots it’s now possible for businesses and organisations to meet these customer service demands head on. Unsurprisingly, the chatbot market is forecast to grow rapidly over the next few years, from $17.17billion in 2020 to $102.29billion by 2026

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