How much of your paid search budget is going to waste?
New findings show the estimated wasted spend on paid search in the UK, sector by sector.
Beth Tait, Managing Director at Go Inspire Insight, addresses the issues that surround paid search advertising and the need for a more sophisticated approach...
In 2020, search advertising spend in the UK amounted to £8.37billion, according to Statista. And with a third of total e-commerce sessions generated through paid search globally, few would challenge the need for this medium on every marketer’s agenda. However, how much paid search spend is really delivering a return on investment, and how much is wasted? With many budgets under greater pressure than ever before, it is critical to be able to answer questions such as these.To access please sign in.