Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

How should e-commerce businesses adapt as shoppers return to the high street?

While bricks and mortar brands turn to online models and performance marketing strategies, digital natives now see the need for physical stores and brand building tactics. Can there be a best of both worlds approach?

The future of e-commerce is set to be defined by a finely tuned hybrid model, argues Adam Freeman, Managing Partner at digital performance marketing agency MediaVision, as he looks at the latest retail trends… 

The pandemic witnessed enormous growth in online shopping as manufacturers learned to go to consumers directly, bricks and mortar retailers entered survival mode, and start-ups capitalised on stay-at-home orders.