Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

How do iOS 14.5 opt-in rates compare globally?

New data shows how international consumers are responding to the new pop-up prompt from Apple.

Apple’s new App Tracking Transparency (ATT) framework means consumers now have to explicitly opt-in to having their app data tracked, but what does the response rate look like in different countries globally?

Blis has created an iOS 14.5 tracker based on the programmatic ad opportunities and the number of ad requests coming through their platform. However, it is also worth noting that low opt-in rates don’t necessarily mean consumers have opted-out.