Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

How AI can help brands steer closer to inclusive design

Inclusivity is more important to marketers than ever; meanwhile customer segments and channels continue to proliferate. Maybe it’s time we had a little help marrying them up?

Mateusz Chrominski, Wunderman Thompson Technology Software Products Director, looks at how artificial intelligence (AI) can help us make sense of an increasingly complicated task…

One of the biggest challenges for businesses today is orchestrating customer experiences for an omnichannel world. New platforms and touchpoints and the demand for personalisation are driving a proliferation of customer segments and context-based decisions – all putting a huge burden on content delivery.