Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

​​Has the pandemic consigned seasonal shopping to the bargain bin?

How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.


Advertisers need to build in flexibility to keep up with unpredictable changes in shopping behaviours, argues Sofie Mobbs, Head of Client Services at Flashtalking by Mediaocean.

Change has been the only constant in 2021 – and now it’s shaking up the busiest retail season like a snow globe. Businesses have had to adapt to shifting work patterns, customer needs and supply demands. New ways of shopping have also influenced consumer behaviour and, in turn, retail marketers are re-learning how to truly engage their target audiences.

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