Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

4 ways to engineer a strategy driven by data

Here are the top four things you need to consider while you make sure it is.


Measurable objectives are a vital ingredient of long-term success, says Stu Neilson, Product Strategist at Rawnet

Product strategies relate to what a brand wants to accomplish, providing context around the market they operate in and guiding an overall theme of activity that will help the business to achieve its goals and vision. Understanding how to engineer a strategy driven by data is key to driving and building long-term success. The system of measurable objectives created will work together to align teams around desirable outcomes, both for the organisation and its customers. 

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