Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Connected TV: five top tips for buying ads

These days CTV means telly is an accessible medium for marketers, without the massive budgets required for linear. So what are the best ways for advertisers to connect with consumers?

The way we view TV has changed, so how does ad-buying need to change to keep pace? asks Stefanie Briec, Director – Demand Sales, UK & International at FreeWheel…

The advent of digital has undoubtedly transformed the TV viewing experience. It has also created more opportunities for advertisers who can – through connected TV platforms – reach new audiences, and deliver impactful campaigns even with more limited budgets.