Don’t miss out: tips and tricks for optimising Black Friday campaigns

While shop windows and the Argos catalogue used to rule the roost, now Google and Amazon are the kings of retail. People search for products on both platforms, and retailers that appear high up on the search rankings are more likely to drive awareness and sales.

How can you make the most of the upcoming shopping frenzy? Liam Patterson, CEO and founder at Bidnamic, has some useful steps you can take…

When the shopping phenomenon that is Black Friday first infiltrated the UK in 2010, it was high-street retailers that were rubbing their hands in anticipation. Hard-copy catalogues were the order of the day – consumers would rifle through the Argos pages as though their lives depended on it, frantically searching for deals and discounts that were too good to be true,