Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Data clean rooms: can they support the new ad infrastructure?

The concept isn’t new, but tougher regulations and browser restrictions have increased their relevance and boosted greater adoption and advances in clean room technology.

Jürgen Galler, CEO and Co-founder of 1plusX, looks at how marketers might make best use of their first-party data in a cookie-less, privacy-centric world…