Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

Cutting through the noise around social commerce

What brands can do to make the most of social commerce solutions now to be ready for the future.

Rhys Westwell, Head of Social, Performics @ Zenith, cuts through the noise and looks at owned assets, promoted content and technical integrations... 

There’s lots of hype around social commerce as the ‘next big thing’ in digital. The pandemic has caused a huge shift to digital in all aspects of life - we’ve gone through 10 years of digital evolution in just one year. The move to online, mobile and social commerce has been on the cards for a while, but the pandemic acted as a catalyst, making this move happen much faster than expected. Because of this, social commerce is expected to grow by +31% in 2021 in the US alone.